April Linchpin Session – Seth Godin.

It is something I needed to hear. It’s for anyone who wants what they love and what they do for money to be the same thing. And anyone who wants to change things.

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Useful: being of use or service; serving some purpose; advantageous, helpful, or of good effect.

Kathy Sierra is awesome. I didn’t know much about here until she was interviewed on the web 2.0 show. It’s amazing that you can design websites for a while and still not be fully aware of the people that matter on the web. Anyhoo…

Since that interview I’ve been completely stuck with the idea of making people kick-ass. Or at least asking myself how I can help people kick-ass. I’m a designer not a programmer, although I build the sites I design. But I have users too. People use my design to communicate. And if I’ve done my job, it helps them kick-ass at communicating to their audience.

This brings me to my point: Useful is way more important than usable. Usable seems so obvious to me that I don’t know why it gets so much attention. But usable implies that someone wants to use it. That they’re trying to use it. But why would they even try in the first place? They’ll try it if they think it will be useful.

The tools that exist now are unbelievable. We have it so easy with Photoshop, Coda and Final Cut that by myself, I can do what it used to take 25 people and 20 machines to do. And I can do it faster. Yet there is a relatively small amount of people who have taken the time to learn any one of them, much less all three.

Making a product simple or usable reduces the friction of getting people to use it. But it doesn’t motivate people to do so.

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