The Briefcase » print http://blog.thelettercase.com Simplicity is harder than it looks. Mon, 29 Aug 2011 23:38:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 A Book Apart: HTML 5 for Web Designers http://blog.thelettercase.com/a-book-apart-html-5-for-web-designers http://blog.thelettercase.com/a-book-apart-html-5-for-web-designers#comments Tue, 04 May 2010 19:19:35 +0000 Benjamin W. http://blog.thelettercase.com/?p=172 I just pre-ordered mine. And I would have bought it eventually but with the list of web heroes attached to this book, I couldn’t wait. And Jason’s design powers didn’t make the purchase any harder.

Read about Jason Santa Maria’s design process.

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Read Between The Leading is awesome! http://blog.thelettercase.com/read-between-the-leading-is-awesome http://blog.thelettercase.com/read-between-the-leading-is-awesome#comments Thu, 29 Oct 2009 01:10:00 +0000 Benjamin W. http://blog.thelettercase.com/?p=62 Letter Case is my one-man design shop. I’m building it as fast as I can. In my continued self-education, podcasts have proven to be really useful because I can pop them on my iPhone and listen away while I drive to lunch, go for a walk, tidy up the room, whatever. And one of my favorites and definitely my favorite podcast on design is…

Read Between the Leading.

Just two young designers who really love design and talk about it. There are great interviews with well known names in the graphic and web design world. Some of my favorites are: Jason Santa Maria, David Airey, Ryan and Don Clark of Invisible Creatures.

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Fast Company Magazine: Ads vs. Content http://blog.thelettercase.com/fast-company-magazine-ads-vs-content http://blog.thelettercase.com/fast-company-magazine-ads-vs-content#comments Wed, 30 Sep 2009 19:37:35 +0000 Benjamin W. http://blog.thelettercase.com/?p=28 A scan of the most recent cover of Fast Company with a hand drawn tally of how many ads there are versus how much content.

A scan of the most recent cover of Fast Company with a hand drawn tally of how many ads there are versus how much content.

I’m a big fan of the Fast Company site. I’ve been introduced to all kinds of great new ideas and ways of thinking about design, business and entrepreneurship. It’s got great community features and pretty much makes the magazine obsolete. And here’s why…

I went through the most recent issue of Fast Company (October, 2009) and 33% of it is ads. A THIRD! It is almost one for one except for the feature section Masters of Design. But up until then, the ads we’re winning.

Is this surprising to anyone else? If I bought this on the stand for $4.99, a third of what I just paid my hard earned cash for is 54 full page ads.

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