Movie Trailer Expectations

Benjamin W.

January 13, 2011

I just read Seth’s blog post for today. It got me thinking about movies.

I avoid trailers like the plague for this very reason. I can’t tell you how many times I’ve been to see a movie that had a killer trailer. I was so excited to see it. And I left feeling completely disappointed. Then there’s the trailer that makes it look like a run-of-the-mill, studio driven thriller when it’s actually complex, character driven, suspenseful drama.

This murders the word of mouth and probably insights most of the hateful reviews not written by nincompoops. And yet, the trailers still mislead you or you get to see every major plot point in the movie edited down to 3 min.

If it’s a dark comedy, intense drama, cheesy thriller, indy sci-fi or ridiculous action movie, please just tell me before I spend $12. Duping me will get you my $12 now but it will lower my eagerness to go to the theaters over time.

That is unless it’s in 3D.

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Letter Case

Graphic Design & Web Design

Letter Case was my one-man design shop based in Los Angeles, CA.
I ran it for 2 years until I joined Typekit in January 2011.

In my spare time I've been learning to program by building my first web application.
A simple tool called Talkative to help people publish their talks on the web.

My current project is The Briefcase. A blog and podcast.
It's a place for me to create and publish stuff.

If you have any comments, thoughts or questions,
feel free to contact me at: benthomaswelch [at]

Thanks for checking out my blog. Cheers!

Simplicity is harder than it looks.