Seth Godin’s new e-book is free.

Benjamin W.

December 15, 2009

Seth Godin is an awesome author/blogger. He changed the way I look at marketing and spreading ideas. I’ve read 7 of his books and look forward to the next.

He’s put together an e-book about called What Matters Now. It’s basically a bunch of essays about really important stuff by awesome people that are making stuff happen. And it’s stuff you need to be thinking about.

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A definition of design.

Benjamin W.

December 11, 2009

“Design is the first signal of human intention. So, what are our intentions?” -William McDonough

By adding another, positive point cialis pills of view stemming from the individuals subjective experience, clinicians and researchers can analyze what makes people happy and what makes them unhappy. If the cerebellum is not functioning properly, it can cause you to http://www.solboards.com/skateboards/laguna-beach-004/ buy cialis online become dizzy and lose your concentration. Akarkra is responsible tadalafil buy for improving male sexual health. To combat with impotence the anti-impotence tablet i.e. vardenafil 100mg said to be responding great; since, many of the cialis generico uk men s are completely annoyed by this impotence.

Usability or Usefulness: the forgotten side of user experience.

Benjamin W.

December 4, 2009

Usable: capable of being used.

Useful: being of use or service; serving some purpose; advantageous, helpful, or of good effect.

Kathy Sierra is awesome. I didn’t know much about here until she was interviewed on the web 2.0 show. It’s amazing that you can design websites for a while and still not be fully aware of the people that matter on the web. Anyhoo…

Since that interview I’ve been completely stuck with the idea of making people kick-ass. Or at least asking myself how I can help people kick-ass. I’m a designer not a programmer, although I build the sites I design. But I have users too. People use my design to communicate. And if I’ve done my job, it helps them kick-ass at communicating to their audience.

This brings me to my point: Useful is way more important than usable. Usable seems so obvious to me that I don’t know why it gets so much attention. But usable implies that someone wants to use it. That they’re trying to use it. But why would they even try in the first place? They’ll try it if they think it will be useful.

The tools that exist now are unbelievable. We have it so easy with Photoshop, Coda and Final Cut that by myself, I can do what it used to take 25 people and 20 machines to do. And I can do it faster. Yet there is a relatively small amount of people who have taken the time to learn any one of them, much less all three.

Making a product simple or usable reduces the friction of getting people to use it. But it doesn’t motivate people to do so.

The value is not in usability but in usefulness. To the degree that usability makes something more useful is the degree that your user and you win. But everything, even Basecamp, has a learning curve. And people need to know why they should bother. Or better yet, how it will help them kick-ass at whatever they want to kick-ass at. I’m excited to see applications, sites, posters, video games, movies, blogs and books that really take into consideration how to help people kick-ass and remind them how much they want to.Also you can try a few techniques so as to reduce buy levitra check it right here now the sensation that trigger premature ejaculation. Studies show that over 3.2 million people in the epidermis when it is revealed to ultraviolet-B (UVB) rays generico cialis on line [2, 2a]. How cool is that? Duration of few buy cheap levitra hours: the course is only of few hours – which mean that you don’t have to invest too much time in order to learn how to drive. Men suffering from erectile dysfunction need not worry about the price of the medicine as Ajanta Pharma kamagra cheap order viagra price is very low compared to other ED drugs.

A design inspiration blog with a bit more.

Benjamin W.

November 19, 2009

I’m a big fan of design blogs. I have my favorites that I check about every day: Swiss Miss, It’s Nice That, FormFiftyFive. The usual.

But I recently ran into Design Work Life. A blog by New York based design studio, Seamless Creative. (who also has some great work!)

It is rad because they don’t just post great stuff but they also write a bit of info about the studio or designer or concept behind the work. And that is really valuable to a learning designer like myself. Plus, I’ve seen quite a few things on there site that I haven’t seen featured anywhere else. Check it out and tell me what you think.David Cameron took questions from backbenchers at Prime Minister’s this page viagra on line sales Questions prior from unveiling latest tax and spends plans from Chancellor. These terms of endearment conjure up viagra from canada portraits of matchless tenderness, caring and love. The question is, how does Sildenafil reduce the risk of diabetes, and improve one’s general health? Dr. donssite.com viagra no prescription A man is said to be complete when he is able to satisfy viagra no prescription woman’s desires and fantasies.

Jookabox – You Cried Me

Benjamin W.

November 12, 2009

The lovely guys at It’s Nice That just turned me on to a song that can only be described as the reason why dance was invented.  Sometimes you just have to get up and move. You can watch the video there.

You can download a free Mp3 at the Asthmatic Kitty site. Do yourself a favor and go get it.

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Read Between The Leading is awesome!

Benjamin W.

October 28, 2009

Letter Case is my one-man design shop. I’m building it as fast as I can. In my continued self-education, podcasts have proven to be really useful because I can pop them on my iPhone and listen away while I drive to lunch, go for a walk, tidy up the room, whatever. And one of my favorites and definitely my favorite podcast on design is…

Read Between the Leading.

Just two young designers who really love design and talk about it. There are great interviews with well known names in the graphic and web design world. Some of my favorites are: Jason Santa Maria, David Airey, Ryan and Don Clark of Invisible Creatures.

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My power mac and kernal panic are having a picnic

Benjamin W.

October 22, 2009

Well, I’m sad to say that my mac has been having some serious issues. It’s at the apple store for 48 hours and hopefully it’s just some faulty RAM because I can’t afford much more for repairs. So thanks to the other apple product I can’t live without and the wordpress app, I’m still able to blog.

This brings me to my list of tips for anyone experiencing kernal panic on your mac:

  1. Do a hardware test. Find your original OSX install disc and pop it in. Then restart the computer and hold down the option key as it is booting up. You’ll see the hardware test as an option. Do it. The mac genius at the northridge Apple store said I should do an erase and install first as it’s usually software related. Sure but the hardware test takes 30 min and I don’t have to erase anything or reinstall a bunch of software and I’ll know if there’s something wrong with the hardware. And that’s way Bette than the guessing game I’ve been playing for the last 4 days.

  2. The mac genius first line of defense is: erase and install first, ask questions later. So if your hardware test came out ok, you should just back up everything and do an erase and install of OSX. The Apple Store charges $99 to do it and there’s no point in bringing in if you’re not ready to erase the drive.

And 3. After all this, if it is still kernal panicing and your hair is as white as mine, the apple genius will run a diagnostic that can last three days. And you should hope to god that your warranty is still good. Because if it’s anything but faulty RAM, you could be looking at a good $600 at least to fix it. If you’re still protected with AppleCare than everything should work out okay.

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Letter Case

Graphic Design & Web Design

Letter Case was my one-man design shop based in Los Angeles, CA.
I ran it for 2 years until I joined Typekit in January 2011.

In my spare time I've been learning to program by building my first web application.
A simple tool called Talkative to help people publish their talks on the web.

My current project is The Briefcase. A blog and podcast.
It's a place for me to create and publish stuff.

If you have any comments, thoughts or questions,
feel free to contact me at: benthomaswelch [at] gmail.com.

Thanks for checking out my blog. Cheers!

Simplicity is harder than it looks.