Pizza and the web.

Benjamin W.

January 6, 2011

I love Pizza so much. And as I love it so much, I contemplate it in all it’s splendor.

That’s when I decided that a great pizza was like a great website. Let me explain:

To make a good pizza you need great sauce or great cheese or great crust. If the cheese is amazing but the sauce and pizza are okay, you’ll still say, “that was a good pizza”.

But to create a great pizza, all three components have to be great. Amazing bubbly cheese, perfect tomato sauce (not too sweet, not too acidic) and a crispy, bubbly, buttery crust.

It’s the same with a web site or any product for that matter. It can look amazing but if the content isn’t compelling, no one will care. The content has to be great but if no one can find it on your site, so what. And if people actually find you on the web but you show no character, no goodness, no you, why would they come back ever again.

From now on, I want to make great pizza more often.

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